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An electrician training an apprentice on a job site, representing the career ladder in the skilled trades

Trade School vs College: How to Choose the Path That Fits Your Life

Should you go to trade school or college? If you're asking that question, you're already ahead of most people, because you're treating it as a real decision instead of a default. For decades, the four-year degree was sold as the only respectable path. I've spent my career in the trades, hiring and mentoring hundreds of blue-collar workers, and I can tell you that story was never the whole truth. Both paths can lead to a great life. The right one depends on the life you actually want.

Here's how the two compare on time, cost, careers, and security, and how to decide which one fits you. Read More »

A hard hat, diploma, and books representing trade schools

Success Without College: What Young People Actually Need to Hear

Nobody is going to tell you this at graduation. Your counselors won't say it. Your parents may not believe it. And the culture around you has been quietly reinforcing the opposite idea for most of your life. So let me be direct: college is not the only path to a successful, fulfilling, financially stable life. Not even close.

But here's the part that usually gets left out of that statement. Success without college is absolutely possible, and it is also absolutely not automatic. It requires something that a diploma alone was never going to provide anyway: a clear picture of where you're going and the discipline to keep moving toward it. Read More »

How to Transition From Employee to Entrepreneur in a Blue-Collar Career

Most people who want to make this jump feel it before they can explain it. Something shifts. You start noticing what the business does well and what it doesn't. You start doing the math in your head. You start thinking: I could do this myself.

That instinct is worth paying attention to. But an instinct is not a plan. And the gap between feeling ready and actually being ready is where most transitions go sideways. The good news is that closing that gap is something you can work on deliberately, over time, without gambling everything on a single moment of courage. Read More »

The Real ROI: How Trade School Salaries Are Stacking Up Against College in 2026

There's a question I've been asked more times than I can count: Is the trades path really worth it financially, or does a college degree still win in the end? I've always known the answer. But in 2026, the data is finally catching up to what people in the trades have known for a long time.

The trade school vs. college salary debate looks very different today than it did a decade ago. Not because college has gotten worse, but because the math has shifted in ways that are hard to ignore. Costs have soared on one side. Wages have climbed on the other. And the gap in between has become a genuine opportunity for anyone willing to look at it clearly. Read More »

The Quiet Comeback: Blue-Collar Jobs at the Start of 2026

If you've been listening to the headlines lately, you might think the blue-collar job market in 2026 is on shaky ground. Here's what the data actually shows: things are better than the noise suggests. The economy added 130,000 jobs in January 2026, beating expectations, and construction posted one of the strongest sector gains of the month. That's not a fluke. That's a market finding its footing.

Yes, 2025 was a rough year for hourly workers. Yes, the benchmark revisions told a harder story than anyone wanted to hear. But the numbers coming out of early 2026 point toward something more encouraging, and if you work in the trades or are thinking about entering them, that matters. Read More »

Best Trades to Start a Business (Most Consistent Across the U.S.)

If your end goal is to own a business, picking the right trade matters more than most people realize.

“Best” doesn’t mean the trade that sounds coolest at a barbecue. It means you can get customers in almost any part of the country, keep the schedule full, charge like a professional, and build something that grows beyond just you. Read More »

An entrepreneur standing in front of their store

How to Find Problems to Solve as an Entrepreneur: 8 Key Steps

Trying to learn how to find problems to solve as an entrepreneur? The process involves becoming a goal-oriented person, listing your current knowledge and experiences, identifying frustrations you’ve seen firsthand, and identifying what unique value you can provide to solve the problem. Once you’ve found your idea, you can start building a plan to turn your concept into a sustainable business.

What is a Problem Worth Solving?

A problem worth solving is one that people care about enough to take action. It creates a real opportunity for you to make a meaningful impact while building a business. Read More »

A dart board with a dart landing on the bullseye representing goal setting and achievement

Why Are Goals Important? 12 Key Reasons

Why are goals important? — Goals provide clarity, direction, and motivation, allowing you to visualize your success, stay productive, and efficiently move toward your ambitions. They help you enjoy your tasks, build self-esteem, and encourage accountability and personal growth. Goals also reduce stress, sharpen focus, enhance resilience, and lead to meaningful achievements.

Here’s a little of my background: My name is Ken Rusk, a best-selling author, entrepreneur, and blue-collar advocate. I believe deeply in the power of goals, which is why I developed the program "The Path to a Successful Life". My approach is grounded in practical experience and proven strategies, giving you the tools to achieve your goals, build confidence, and create a life you can be proud of. Read More »

A worker showing how to be a good tradesman in his career

How To Be A Good Tradesman: 21 Tips for Success

Learning how to be a good tradesman involves more than mastering technical knowledge. It means developing problem-solving skills, staying organized, working hard, and following safety rules. Strong communication, adaptability, and teamwork help you perform well and build trust with your crew, while maintaining a positive attitude, good health, and professionalism ensures you leave a lasting impression on employers and clients.

1. Obtain Deep Technical Knowledge and Expertise

If you are starting out in the trades, the most important step is building a solid foundation of technical knowledge. You cannot fix what you do not understand, whether it’s a car engine, plumbing system, or construction project.  Read More »

An employee carrying his items from his office after leaving a job

The Hidden Costs of Employee Turnover

The hidden costs of employee turnover include hiring expenses, missed deadlines, training and onboarding expenses, and a higher risk of bad hires. Indirect costs include loss of company knowledge, bad reputation, and increased turnover risk.

In this article, you will find a more detailed description of these costs, along with some factors that actually affect employee turnover and what steps to take to address them. Read More »