Blue Collar Cash

Start Earning What You're Worth

In his new book, Ken shares his insights from over 30 years of working in blue collar trades as an entrepreneur, mentor, and life coach.


Ken Rusk started his first job as a ditch digger at 15 and turned that into a successful company. Today, blue-collar trades are just as much a path to success as they were then, but fewer people pursue them. But the economy is in desperate need of skilled tradespeople, which makes now a perfect time to become blue-collar. Grab your copy today and we'll send another to a child in Junior Achievement to help the next generation discover the benefits of blue-collar careers.

Ken is here to tell you that you don't need a college degree (and the accompanying debt) to find your version of happiness. You can achieve success and find fulfillment, even without a formal education at a four-year college or university.

Hundreds of young people have found new hope for their futures by discovering their versions of comfort, peace, and freedom through Ken's book.

Not only has Ken achieved amazing success, he's truly happy. And he wants you to find that happiness for yourself.

Start by asking: Where do you want to go in life? With a simple, straight-forward approach, Ken helps you design the path to your future.

You can achieve your dreams, regardless of your educational background or past. Order your copy of Ken's book today, and start living a life you love.

Blue collar is cool!

Ken Rusk shows how working with your hands is not only an honorable endeavor but can be a rewarding and lucrative one as well.

Tom Golisano
Founder of Paychex and author

Why Blue Collar?

I love Ken’s Perspective on our Life’s Purpose; to share our unique gift with the world.

Tony Robbins
#1 New York Times Best-selling Author and top Global Life and Business Strategist

Ken Rusk

Vividly, Ken Rusk remembers when he was young. At school, his teachers pushed him and his peers toward college. There was no other option offered.

Years later, Ken wants you to know that this isn't true. You don't need a college degree to achieve your dreams, you just need the right approach.

Ken Rusk specializes in mentoring and has coached hundreds of young people in areas such as short-, mid-, and long-term goal setting, life visualization, career paths, and sound financial planning. He is passionate about helping people achieve their dreams regardless of their educational background or past.

Meet Ken

Find YOUR Path

In Ken's book, he shares the stories of several individuals he's mentored throughout the years. Included is Paige, a young woman who felt lost; Tim, a 30-year friend of Ken's; and Melissa, a college grad with a lot of debt.

Through these personal stories, you'll learn how others followed Ken's advice and now embrace comfort, peace, and freedom!

View Stories