New: See how Pete found his new path

A Blue Collar Approach to Creating a Life You Love

About the Book

Want the Book? It's coming in Spring 2020. Join our e-mail list to be notified!

Get Notified

Blue Collar Cash

How to Earn Without the College Burn

Ken is here to tell you that you don't need a college degree (an the accompanying debt) to find your version of happiness. You can achieve success and find fulfillment, even without a formal education at a four-year college or university.

In his new book, Ken shares his insights from over 30 years of working in blue collar trades as an entrepreneur, mentor, and life coach.

Hundreds of young people have found new hope for their futures by discovering their versions of comfort, peace, and freedom through Ken's book.

Not only has Ken achieved amazing success, he's truly happy. And he wants you to find that happiness for yourself.

Start by asking: Where do you want to go in life? With a simple, straight-forward approach, Ken helps you design the path to your future.

You can achieve your dreams, regardless of your educational background or past. Pre-order your copy of Ken's book today, and start living a life you love.

Blue collar is cool!

Who Is Ken Rusk?

Meet the Author

Vividly, Ken Rusk remembers when he was young. At school, his teachers pushed him and his peers toward college. There was no other option offered.

Years later, Ken wants you to know that this isn't true. You don't need a college degree to achieve your dreams, you just need the right approach.

Ken Rusk specializes in mentoring and has coached hundreds of young people in areas such as short-, mid-, and long-term goal setting, life visualization, career paths, and sound financial planning. He is passionate about helping people achieve their dreams regardless of their educational background or past.

Meet Ken Rusk Meet the author
Find YOUR Path

Find YOUR Path


In Ken's book, he shares the stories of several individuals he's mentored throughout the years. Included is Paige, a young woman who felt lost; Tim, a 30-year friend of Ken's; and Melissa, a college grad with a lot of debt.

Through these personal stories, you'll learn how others followed Ken's advice and now embrace comfort, peace, and freedom!

View Stories
Email Address
Thinking About Embarking
on a New Path?
Get notified when Ken's book is available!
Email Address